The BeatRx Protocol · Waitlist open
Your client is running on empty.
Let's charge the battery.
Most coaches read a tired client as unmotivated. The truer read: their battery is dead. I'm Michael Schwartz, a neuroacoustic music producer and recovery specialist for coaches. I'll teach you neuroacoustic music your clients just put on and let work.
LOW BATTERY // PRESS PLAY
// The wrong read
Lazy. Unmotivated. Checked out. Look again.
Your client skips sessions because their nervous system is stuck switched on. Their battery is dead.
- You read it as attitude
They're late, flat and skipping homework. It looks like a commitment problem. It's a capacity problem.
- More effort, same stall
Push an empty tank harder and you get exhaustion. Progress comes from recovery.
- Recovery that costs energy
Meditation, breath work and yoga all need juice in the battery. Your most drained clients are running on fumes.
- You're running on empty too
Go-go-go. Rest feels unproductive. You carry everything yourself. Your clients feel that.
The fix is capacity. Less load. More room to recover.
// Measured and grounded
Frequency is a buzzword online. Here it is a dose you can measure.
You have seen the posts. Linen at 50,000 Hz. Playlists that raise your vibration. Coaches smell that from a mile away, and so do I. Every track here is a tool we test against your client's physiology. Pick a marker. Run the dose. Read the numbers. If the needle moves, we keep going. If it stays put, we change the dose.
Sleep
Time to fall asleep. How rested they feel when they wake.
Recovery
Resting heart rate and HRV, from a tracker like WHOOP.
Focus
Minutes of deep work before their attention drifts.
Energy
How hard the session feels. How often they show up.
What I am after is a shift you can measure. Some clients move a lot, some move a little. The numbers decide what stays in the program.
// The Client Read · a 2-minute quiz
One client.
One honest read.
Picture the client who keeps cancelling. Before you call it a motivation problem, look at what their body is actually doing.
- 01Name the labelLazy, flaky, checked out. Say the judgement out loud.
- 02Read the nervous systemPoor sleep, scattered focus, an empty tank by session time. That's load talking.
- 03Hand them headphonesMusic built for recovery. They sit, they listen, and the music does the work.
What you're really looking at: sleep · focus · energy · recovery.
Your client skipped again. What's really going on?
Pick one. The full quiz takes 2 minutes.
// The method
The BeatRx Protocol — recovery that does the work for you.
Every other recovery practice is active. Listening is passive. I've split my career between the stage and the gym floor since 2006, and I studied neuroacoustics under Dr. Jeffrey Thompson. This music is built around all six brain entrainment states.
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When they're fried
Reset
A nervous system stuck on needs a way back down, and fewer tasks. Headphones on. The music does the work.
- Down-regulate, effortlessly
- Back toward default mode
- Just headphones and a chair
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Through the day
Focus
Reset between meetings, before training, mid-afternoon. Short, intentional listening that clears the noise so they can actually show up.
- Reset throughout the day
- Clearer focus, closer to flow
- Prescriptive and dosed, with a job to do
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At night
Off-ramp
Most people go from full speed to lights out and wonder why sleep feels so far away. Give the day an exit. Tomorrow's session starts tonight.
- Off-ramp out of the day
- Sleep deeper
- Wake up with more in the tank
// The deep dive
Want the science? Here's the full Brainwaves workshop.
Seventeen minutes on the six brain states, what each one does, and how sound moves you between them.
// Inside the protocol
What you learn in the BeatRx Protocol
The neuroacoustic protocol
My protocol for music built around all six brain entrainment states, and what each one is for.
Reset through the day
How clients use music to come back down and focus between the demands of a real day.
Off-ramp and sleep deeper
How to close the day so the nervous system can let go. Recovery starts the night before the session.
Teach it to your clients
Use it yourself, then hand it on. In my experience, clients who recover better tend to show up more and stick around longer.
Story work
Practical mindset for the beliefs that keep people stuck, like "rest is lazy" or "I have to carry it all."
Both languages
A professional musician and a recovery coach in one room. Sound science, translated for the gym floor.
// From the room
They feel a difference.
"I get constant positive feedback from clients on how the music supports the sessions, and they feel a difference with the songs."
Megan PomarenskyAthletic Therapist, Empowerment Training and Rehab
"Each frequency has a purpose, a dosing principle and saturation point. It did what it promised to do. And it made me smile."
Dr. Sean PastuchFounder, Active Life
"Mike's music really is a game changer for athletic performance, recovery and athlete well-being."
Leanne KnoxMasters Weightlifting World Record Holder
Real words from real clients.
// Pull up a chair
The protocol is for you if…
- You coach clients who are exhausted, stalling or skipping sessions.
- You're a trainer, coach, studio owner or practitioner, and you work with clients face to face.
- You want a simple recovery tool that helps keep clients training with you.
- You're ready to stop calling tired clients lazy.
// Maybe later
This suits someone else if…
- You think more effort fixes everything.
- You see rest as wasted time and plan to keep it that way.
- You want a playlist over a protocol.
// The BeatRx Protocol · Waitlist open
The BeatRx Protocol. Small cohorts. Waitlist open.
The founding cohort is six seats, by personal invitation, starting in November. The next cohort opens after that. The prescriptive sound system for recovery and performance. Learn to dose yourself first, then prescribe to your clients. Graduate certified, with access to the BeatRx library for your practice.
Small cohorts · Live with Michael
12 wks/ six brain states, two weeks each
Get on the list. Get tonight's sleep dose free. Then I call you myself.
- Six brain states, two weeks each: the science, the dose and the why
- Dose yourself first, then prescribe it to one real person
- Your daily sound map: how sound shapes an ideal day, for you and your clients
- Assessment tools to read a client and choose the right dose
- One marker per client, tracked so you both see the shift
- Live sessions with Michael
- Graduate a Certified BeatRx Practitioner, licensed to prescribe from the BeatRx library as a music recovery specialist
Free when you join: At Sea, a RecoveryRx sleep dose (3 Hz) to try tonight. Free to join.
Still deciding? Start with the 2-minute quiz and test the idea on someone real.
// Questions, answered
Straight answers
Do my clients need special gear?
Headphones. That's it. They put them on, sit, and let the music do the work.
My clients skip meditation and breath work. Will this still help?
That's exactly who it's for. Meditation, breath work and yoga are active. They need energy your drained clients are short on. Listening is passive. Press play, and that's the whole practice.
Is this just a relaxing playlist?
It is a protocol. Each track is built for one job, reset, focus, off-ramp or sleep, and used at a set time for a set dose. In Dr. Sean Pastuch's words, it is prescriptive and dosed. We track one marker per client so you see whether it is working.
Is this frequency healing?
This is music with a job and a dose, measured against real markers: sleep, focus, energy and heart rate. Research on brainwave entrainment is still growing, and results vary from person to person. That is exactly why we measure every client instead of promising a magic number.
Who is this for?
Personal trainers, strength and conditioning coaches, online fitness coaches, leadership and executive coaches, health and wellness coaches, gym and studio owners, yoga instructors and practitioners. It's for anyone who works with clients and sees them burning out, dropping off or skipping homework.
What does it cost?
The standard 12-week cohort is $6,000 USD. The founding cohort is half that: $3,000, or three payments of $1,000. If you want me for a full year, the 12-month mentorship is $20,000. Cohorts are small, ten seats or fewer. Join the waitlist and I will call you to walk through the protocol, the schedule and whether it is the right fit for you right now. Get on the list here.
What will I actually use this for?
Two ways. Plug it into the coaching you already do, so your clients recover, show up and get results. Or run it as its own practice: help people downshift their nervous system with dosed sound. Sound work you can dose and measure, grounded in science.
Do I need to be a coach or trainer?
The protocol works for coaches, trainers, therapists, bodyworkers and practitioners. It also works as a standalone skill for anyone who wants grounded, practical sound work for the nervous system. You bring the people. The protocol gives you the tools. Level 1 on its own is enough to start practicing as a Certified BeatRx Practitioner.
Is this an accredited certification?
It is a private BeatRx certification, issued by Michael Schwartz, the same way many respected coaching methods certify their own practitioners. It sits outside music therapy and CEC programs. What it gives you is the training, the assessment tools and a license to prescribe from the BeatRx library.
What comes after this?
The BeatRx Protocol is Level 1: the sound. Level 2 is Sonic Storywork, another 12 weeks pairing each brain state with a language game. Your lyrics change your life. After that, a small number of practitioners each year join Michael for a private year-long apprenticeship to become BeatRx Masters.
Why do I need certification to use the music with clients?
Each state has a dose and a saturation point, and using it well with other people takes some training. The albums are open to anyone for personal use. Using them with clients is what the certification is for.
What if I'm the one running on empty?
Most coaches I work with are. Go-go-go, rest feels unproductive, everything on your shoulders. Start with yourself. Your clients feel the difference when you have something left.
Lazy, or empty?
Picture the client who cancelled this week. Short on motivation, or short on capacity? Which one are you coaching tomorrow?
Join the waitlistThe BeatRx Protocol · hey@miketheschwartz.com